I was recently approached by someone wishing to purchase a photo that I had taken of a performer. They wished to use the photo on promotional flyers so that they could generate more income for the performer. When I advised them of the price the comment I received was “JUST FOR A PHOTO”. I’m not going to say how much the price was but will say that it was less than the cost of two new music CD’s. Nor am I going to name the person who made the comment as it is not my intention to embarrass them and the sole purpose of this post is to explain how my photos and those of other serious photographers are not just photos.
Have you ever given any thought to what goes into creating a good photograph?
You need passion, equipment, time, training, desire and skills. Photographic equipment is not cheap and it not unusual for a serious photographer to outlay between $15,000 and $20,000 purchasing cameras, lenses, speedlites, umbrellas, soft boxes, remote triggers, tripods, light stands, flash triggers etc.
It doesn’t matter how good the equipment or the photographer is, most photos require some form post processing and software needs to be used. Purchasing software is not cheap either with the latest version of Photoshop retailing for in excess of $1,000. Then there are the multitude of plug-ins and associated software programs that are used to bring the best out of a photo. I would have easily spent another $700 on other programs used solely for photo processing.
I do not upload my photos straight from the camera. Before they are uploaded they are reviewed and culled. For the photographs that I consider worthwhile to process I then make decide on what work has to be done. For some photographs it is only minor adjustments such as sharpening, cropping and the straightening of the horizon that are required, whilst for others the processing time can be very time consuming particularly when they include performers as I always wish to show them looking at their best.
Photos are not able to be processed without a computer and the computer required usually needs to be better than the average computer on sale as photo files sizes these days necessitate the use a lot of computer RAM and to utilise more RAM you need a 64 bit computer.
Also with photo files increasing in size it becomes a problem trying to store them all and then you need to keep buying external hard disks just to store photos.
What about the cost of training? I have paid to attend numerous photography courses to help me become a better photographer. I also subscribe to photographic magazines which are used to educate me and improve my photographic and post processing skills.
How do you put a price on the countless hours of practice and self-teaching. I know for one that I have spent hundreds of hours developing my skills so that I can JUST TAKE A PHOTO.
Just getting to locations can be an expensive exercise, whether it is a music performance that I have to pay to attend (and there have been plenty of them), a National Park which I have to purchase a pass to enter or just the cost of the fuel and car running expenses to get to a location.
Particularly for landscape photos there can be a lot of planning involved including researching the location, checking of the tides, reviewing the weather forecasts, determining the best time to be there to capture the location in the best possible lighting conditions.
I and other serious photographers take a lot of pride in our work and I know that I am my own worst critic and will not upload a photo that I am not happy with. I may take a lot of photos but the majority will never be seen by the public as they do not meet my own very high standards.
When I upload a photo, it is one that I am proud to display and it shows that it has met my own high standards. So please, before describing a photo as JUST A PHOTO, give some thought to what the photographer has been through to enable him or her to take the photograph.